2017

5 Reasons Why Animation is Compelling to Younger Viewers


How important is it for you to capture attention of the target audiences with relevant advertisements? Not so much, or your business depends upon it? I’m pretty sure it’s the second option, isn’t it?Static style of advertisements has been good enough, however since animation has been re-introduced in the market, animated videos offer exciting and effective ways to reap customers attention amongst the target audience of your brand/product.

There are several animation companies, animation studios, motion graphics companiesand graphic designing companies thathave come up with a smart move to do business with the brands who have mostly younger viewers as their target audience. Why? Animation, irrespective of being 2D or 3D animation, has a very influential and long-lasting impression on the younger viewers.

Still wondering why is it that animation is so highly recommended for the younger target audience? Well, here’s why…

Animated advertisements are captivating


Have you ever compared static advertisements with animated advertisements? If yes, what was the conclusion you derived? Was it animated ads? Of course, it was! After all, animated ads are much more unique, interactive, compelling and holds more chance at grabbing your audiences’ attention. Animation advertising is an appealing way to communicate your brand because it allows you to create 3D character animation and/or motion graphic videos and magnets the viewer,whilst allowing you to give them a positive impression on your brand.

Animated advertisements are enjoyable


Rather than just reading words or viewing a single picture, your audience will be drawn into the world of 3D character animation. Brilliant character design, corporate presentations, motion graphics design, well-designed worlds, and the right amount of movement and action will create a story around your brand that your audience will enjoy watching. The more fun the corporate presentation, animated video, motion graphics video is, the more fun they’ll have watching these videos (which are not static). 

Animated videos are easy to comprehend


What is the goal of your company’s marketing team? To communicate the company’s message to the consumer, right? Static advertisements have chosen to follow the trend of short clip-like ads, which is not an efficient option to go after. Less engaging and more complex advertisements can be problematic to convey your message smartly and quickly, without the message being lost. Whereas, animated advertisements confirm the saying “A picture is worth a thousand words” true. Because animation rely on characters and pictures to convey the message, not words.

Animated advertisements are modern


If I ask you, what is it that the younger audience is drawn towards, what will be the first thing that pops in your head? Style? Modernity? You got that right! The youth or the younger audience is very much drawn towards everything that is trending, fashionably attractive or impressive. The reason behind the younger audience being so drawn towards animated ads is the elements it holds, such as motion graphics video, 3D animation video, 3D character animation, corporate presentations and what not. They reflect more precisely the type of medium with which younger addressees are familiar and comfortable.

Animated advertisements are memorable


The agenda of every marketer or advertiser is to build brand image at such levels of excellency that the product/brand is persistently stuck in the mind of audiences. Animated advertisements tend to accomplish the goal of being engaging and easy to understand more effectively, in comparison to static advertisements. As a result, an animation and designing studio like Pitchworx can provide the expertise and material you need to create an advertisement that willcommunicate your brand in an unforgettable way to the younger crowds.

Now you know all that there is to know about the marketing technique and which product calls for what kind of target audience. What are you still here for? GO! enhance that business of yours by exploring animation, graphics, motion graphics, corporate presentations and a lot of other options waiting to help you grow your brand.

Author Bio: Dharmendra Ahuja is the author of “5 Reasons Why Animation is Compelling to Younger Viewers”, PitchWorx – providing Explainer Videos, custom corporate presentation design, explainer videos for startupsand infographic design for Graphicsand for your next big business presentation.
Facebook: https://www.facebook.com/PitchWorxTwitter:  https://twitter.com/PitchWorxEmail: pitchworx@gmail.com Website: http://www.pitchworx.com


Stages an animated video goes through before it gets life


Stages an animated video goes through before it gets life

The pace with which the business world is expanding, more creativity is gradually coming in. These days people no more use those boring slides to convey about their product. Even if they do, they are decreasing day by day. Animated video services are through a little costly, yet it’s totally worth investing in them. And let’s face it, animated videos have been our buddy since the time we were little ones. Well, it would be a treat to see a corporate animated explainer video. However, have you ever wondered the challenging work that the companies go through while you sit back and relish those animated videos? Well, let us now go through the various stages that the idea goes through before it becomes an animated explainer video.

SCRIPTING:

This is the first and the most crucial stage. A stage where an idea meets a story. A short, crisp and fun script with all the essential elements is what which does all the trick. You need to make the audience believe in your idea, keep them engaged and something with which they can relate. Keeping this in mind, the script writer forms a very persuasive script.

STORYBOARDING:

After the script gets the formal approval, a storyboard is sketched that shows how the final video will move scene by scene. It’s a hand drawn the sketch of the characters and images that would soon land in graphics stage. With this, you get a pre-visualization of the video that is soon going to be completed.

VOICEOVER:


With the script and the storyboard ready, now your soon to be animated explainer video, will move towards the voice over the stage. To get proper attention, a suitable voice over is equally important as the rest. A wrong tone or a voice would just take seconds to ruin all the challenging work you have been putting so far. It’s best to send few best samples of voice over artists to the clients so that they choose the best.

GRAPHICS:

This stage gives the corporate explainer video that vibrant and lively feel. The sketches at the storyboard stage are given a shape and filled with colors that give an appealing and a stunning look to the animated explainer video. Keep the graphics simple. Too much of graphics can disrupt the entire message of the video. With this, now the video is ready to breathe in the next step.

ANIMATION:

It is the longest of the entire process. And why wouldn’t be? Doesn’t it take a time to give life to something? The animation does the same. The time is taken by this process also depends on the length of the voice over. After this stage, the animated explainer video is ready for movements.

SOUND EFFECT:

Have you ever wondered what makes you attentive towards a song or a video? Yes, lyrics do play an important role, but it also depends upon the sound effect. It creates the mood and feels that makes our brain active. An active mood is important to understand the complexities of the product shown in the video. With this stage, the animated explainer video is ready for marketing.

FINAL DELIVERY:

Yeah! it’s almost done. Now the animated explainer video is in its complete form and ready to be delivered to the client’s door. With this stage, the corporate explainer video reaches the market and is ready to grant you the fortune.

SHARE MORE AND MORE:

Don’t you want to improve your Google ranking? Now that you have an explainer video for your product, you have a higher chance to improve your site’s Google ranking and increase conversion rates. The only thing you need to do is share on various social media platforms. Sharing more and more might also increase the chance of the video getting viral which may work in your favor. With this done, you may sit back, relax and enjoy a cup of tea.
So, are you ready to adopt a fresh marketing tool and invest in an animated explainer video service? It’s time to give up the old-school presentation method and give a fresh start to your business by investing in a good video animation services. All you need is to find a standard animation company keeping your budget in mind and start investing in it. Good luck!

Author Bio: Dharmendra Ahuja is the author of “Stages an animated video goes through before it gets life”, PitchWorx – providing Explainer Videoshttp://www.pitchworx.com/video-marketing-email-campaigns-a-match-made-in-good-heaven/, custom corporate presentation design, explainer videos for startups and infographic design for Graphics http://www.pitchworx.com/ and for your next big business presentation.

Facebook: https://www.facebook.com/PitchWorx
Twitter:  https://twitter.com/PitchWorx
Email: pitchworx@gmail.com Website: http://www.pitchworx.com
G plus Profile: https://plus.google.com/117523526267367258886

8 Reasons Why an Animated Video is a ‘Must’ For Your Business


8 Reasons Why an Animated Video is a ‘Must’ For Your Business
Do you remember how much beloved animated characters were for us when we were kids? Such is the charm of animated videos. It doesn’t matter whether you are at your worst mood, animated videos can surely lighten you up.  From movies to products animation has been helping everyone. Wondering how animation helps your business? Have a look at the listed below points:

Because we love Animation: 

Yes, we all do! Whether you are a kid or an adult, animation has been dear to us since ages. While watching animation, we do not have to put in extra effort to concentrate on the content. The vibrant images in the animated videos is itself enough to grab the attention of a large audience. Many corporate firms take the help of business animated videos to introduce their product or service and that alone does all the trick. So, what are your waiting for?

Great Marketing Tool:

Suppose you are launching a product and for that you have launched a video which explains only the technicalities. Do you think that video would be a good marketing tool? It might work if you are only targeting a specific audience. But in case your target group is a larger audience then a technical video with zero fun can land you into trouble. Invest in a good animation video production company and your marketing stage is almost done!

Appeals audience emotions 

The images, storyboard and the voice over used in the animated videos by the corporate companies are so appealing with the audience’s emotions that they can easily relate with their situation. Short animated videos with its persuasive element can persuade the client to take an action in your favor instantly. Isn’t this just awesome!

Easily Comprehendible:

Do you know why the mythological stories are produced in animated form? One, because animation appeals to all. Two because of its ability to simplify complex issues. The lively images with lots of contrasting colors in the animated videos can simplify the complex mythological tales. Use of easy language is one of the specialty of animated videos. Take advantage of it to illustrate the complexity of your product/service and viola your work is done!

Uses Metaphors:

Metaphors can bring abstract ideas into life. It can be good news for your product/service if you are good at using metaphors to explain your product.  Your client is much likely to connect themselves to your product/service on proper use of metaphor. It can help clarify the objective and workflow of your product/service. Advertise your product/service creatively through use of simple metaphor. Need I say anything more?

Visuals are always better:

According to a proven fact people remember what they see for a longer period than what they read. This can be an added benefit for corporate companies. Your product/service is bound to receive more attention if you launch it with short animated videos.

Better search engine results:

Don’t you want to be listed as one of the top search engine results? Well, animated video can make your dream come true. People always prefer to watch short videos rather than reading long articles. Videos convey a lot more within few words than long articles. A video plus an animated one? It is just a surplus to your business.  Also, because videos are more likely to get viral than the articles, therefore it will get more exposure and indeed more clients.

More conversions:

More views of your video means increasing conversion rate. Psychology says people remember what they see than what they read. Plus, the vibrant colors used in the animated videos compels the client to think about the service you are offering. A short-animated video of 1-2 mins will speak for itself. With more people viewing your video, conversion rate will increase. Corporate companies have been lately using short animated video for their product/service and it has proved to be one of the best marketing tool.

I am sure by time you are clear on the benefits of using an animated video. It will give an edge to your product.  It saves your time explaining the complexities. Also saves the client from a not so impressive technical video. The clients go happily having understood each detail. Also, you too would be contented with your product’s explanation. Isn’t this just enough to invest in a good animation video production company?

Author Bio: Dharmendra Ahuja is the author of “ 8 Reasons Why an Animated Video is a ‘Must’ For Your Business ”, PitchWorx – providing Explainer Videos, custom corporate presentation design, explainer videos for startups and infographic design for Graphics and for your next big business presentation.

Facebook: https://www.facebook.com/PitchWorx
Twitter:  https://twitter.com/PitchWorx
Email: pitchworx@gmail.com Website: http://www.pitchworx.com
G plus Profile: https://plus.google.com/117523526267367258886

It’s time to enhance your presentation skills!


Are you missing out on potential clients despite your perfect blend of good content and best presentation design? Well, maybe you need to work on your presentation skills. Many a times, due to anxiety to impress clients, many corporate firms fail to pay adequate attention to their presentation skills. This may seem a small matter initially, but it can impact your business in the long run heavily. It may cost you lot of time to enhance and develop your skills, but a good start costs you nothing. Confused about how to start? Well don’t worry, we are here to help. Follow these five steps, polish them and ace yourself at presentations.

Be conversational:
Do you remember back in school where lousy speeches in assemblies used to make you yawn and sleep? Well, that happened because it’s difficult to engage the human mind in one direction for a very long time unless of course there is a very interesting movie going on. So, it’s best to keep your presentation conversational. It helps keep the client’s mind active and it also helps you stay energetic throughout the presentation session. Also, keep it casual (keeping the professionalism alive) and add some humor (only if you are good at it) in your content. Many corporate firms tend to lose clients because of their inability to hold the attention of their clients for a long time. Therefore, being conversational is of utmost importance.

Don’t be in a hurry:
“Do not be in a hurry to succeed. What would you have to live for afterwards? Better make the horizon your goal; it will always be ahead of you”. This famous quote by the renowned English novelist, William Makepeace Thackeray says it all. Most business presentation designs are well organized, well composed, well comprehensive, yet it fails to attract clients. Do you know why? Probably because they are in a hurry! They jump from slide to slide wanting to accomplish their task quickly. This leaves a bad impression on the clients. They might have questions to ask, but you are a way too fast for them to reach you. Be calm, focused, go slow (yet not so much), enjoy the process and you just made a client for your service already! Isn’t that just simple?

Answer patiently:
You might be well versed about your product or service, but your client isn’t. They might ask questions to gain clarity on the presentation. It’s your responsibility to answer them calmly, patiently and confidently. Don’t forget to wear your smile while answering. The more clearly you answer, the more likely you are to impress the client. Therefore, it’s also imperative to have all your answers ready honestly.  Many corporate firms at the end of their presentation include a separate question and answer round, which often fetch them points. It shows that you have really worked hard on your presentation and is ready to face any challenge ahead. So, decide a time frame, say around three to five mins at the end of the presentation and the day is all yours!

Conclude well:
As much as you need to focus on your introduction, you need to focus the same on your conclusion or sometimes, more! This is because about 70% people remember how things end rather how things start. Therefore, a wise and a positive conclusion can surely cast a spell on the client. There are certain important things that corporate firms should understand while setting up their presentation viz, their presentation design should be best among other competitors, it should convey all the necessary information about your product or service that you offer and most importantly, it should have a positive ending. It is bound to leave a huge impact on the client and who knows, they’ll be all yours.

Practice, practice and practice:
You all must be aware of the fact, “Practice makes a man perfect.” Well, yes it applies here too. We understand that you are already running short of time, but how about working after the normal working hours? Yes! to make your presentation a success you need to go that extra mile! Specially if you are new at your job and lack experience. The number of hour’s corporate companies spend in designing their presentation to achieve the best presentation, they need to invest the same amount of hour in practicing their presentation. This generates confidence, boosts your energy levels and creates connection with what you have written in those slides.  The more confident you are, the more likely you are, to win the client’s attention.

To sum up, a good content and a good presentation design properly blended with the above tips can help you credit your business and further build up your firm’s reputation. In addition, be warm, be comfortable, work on your inefficiencies, improve them and you are finally ready to deliver your presentation and win over your client’s heart.

Author Bio: Dharmendra Ahuja is the author of “It’s time to enhance your presentation skills”, PitchWorx – providing Explainer Videos, custom corporate presentation design, explainer videos for startups and infographic design for Graphics and for your next big business presentation.

Facebook: https://www.facebook.com/PitchWorx
Twitter:  https://twitter.com/PitchWorx
Email: pitchworx@gmail.com Website: http://www.pitchworx.com

2017 SEO Tips For Future


You can find lots of site in the search engine. But finding your site in front of the google is very important. So using marketing tool is best and the best affordable marketing tool can be SEO Powersuite. SEO attracts crowds of visitors and it flips each visitor into a paying client.

People search something in the search engine like google, bing yahoo. Most people click the first site showing in the first page of the search engine. So you should make top rank of your site.

For top ranking you need:


  1. Keywords in the critical spots on your webpages
  2. Lots of links from other site.
  3. Have keywords in their visible text part.
  4. Come from trusted tipically related sources.


Meta data:- Avoid duplicate meta keywords, description and title. Title not longer than 65 characters and description not longer than 150

Tech:- Avoid broken links. Make lots of links in internal pages and make responsive design. Your site also should have site map.

250 Words:- Typically 250 words content in a page is preferred by google and some other search engine like bing, yahoo etc.

Blog: It is huge important because you can not update in your site daily but using blog you can update daily and catch your daily visitors.

Detox links: Make attention toward your site google and other search engine by using google webmasters and bing webmasters tool . Make external links like in the google+, facebook, twitter etc.

Content:- This is a key of site without content then no one could visit your site. Create good content. content should be the visitor friendly.

Tools: Use the tools google analytics, webmasters and google trends, seo powersuite, and other free tools which is mostly preferred by the google.

10 Questions You Need to Ask About SEO


Ah, search engine optimization - one of the vital keys to make your website rank higher.

Over the years, companies and private entrepreneurs have worked on improving their SEO strategies in hopes of improving their visibility online. Strangely, despite all the efforts of digital marketers, there seemed to be a couple of things modern-day marketers still fail to understand about this practice.

Below are 10 questions any SEO specialist, digital marketers and individual site owners should ask when getting into the nitty-gritty of the practice.

Is optimizing a domain name still necessary?


Keyword optimization is important in SEO, but you shouldn’t force it in your primary domain name just for the sake of it. If your domain name has keywords, then that’s fine, otherwise, you don’t have to force it in.

What do you mean by internal links and inbound links?


Internal links are those you use to lead you to another page within your website. Inbound links, on the other hand, refers to pingbacks to your website coming from another one. Both of them are vital to your overall SEO performance so better check them from time to time.

How does crawling and indexing differ from each other?


Crawling is basically the process where search engines have a look at individual pages, examining its content and all. Indexing is like the selection process where they file select pages they want to index. This means all pages are crawled but not everything gets to be indexed.

How long does it usually take to have a concrete SEO result?


This really depends on several factors. Things like the quality of your content, consistency in posting and the response it gets from your viewers are all vital aspects that dictate the results. Big websites whose contents are crawled regularly have a bigger chance of generating results within few days.

Newer sites may have to wait up to a month to see results.

Is it necessary to hire people to handle SEO?


Again, this depends on your needs. Hiring professionals could help you save time. Also, their expertise could come in handy to help your sites rank higher. However, this comes with a certain risk especially if you hire the wrong people.

Unless they are aware of the new rules of SEO, they might only endanger your campaign and may cause your site to be penalized by Google.

How does organic and paid results differ from each other?


Organic results appear on search engines for free, following a certain algorithm. Paid results are those links paid by advertisers so they appear on search engines.


Does meta description still matter?


Yes, it does. But instead of acting as a page description to house keywords for optimization, now it’s more like an important copy for encouraging readers to click and read your content.


Is it necessary to optimize images and video content?


Search engines cannot technically read images so they need descriptions to help them analyze what the photo is all about. Same goes with the videos. When naming your images and adding captions to images and videos, it’s vital to make it concise and clear, making it easier for search engines to identify the specific content.


Is there a limit to the internal links you can put in your page?


As mentioned, internal links help improve your SEO. However, using too much internal links in one post can be interpreted as spam.

As a rule of thumb, only use a link when it’s necessary for your reader’s experience. Also, it’s best to limit internal links per post at a maximum of two.


Is there a solid formula to keep a healthy SEO throughout the year? 


Unfortunately, SEO has remained a dynamic practice despite the rules and policies implemented by the search engines. If one wishes to keep their SEO on top of its game, then the best way would be to constantly remain active online. This means providing high-quality content at a regular basis, engaging with readers through social media and so on.

There are no one-time solutions for this. It’s a continued effort all throughout.


Despite the convenience brought about by online marketing to modern-day businesses, it doesn’t take off the time and effort used in doing a full campaign.

Marketers still need to work on it day in and out. In fact, given the rising number of competitors online, it has become even more challenging to ace the rest and create a lasting good impression to the market.

Start by hitting it right on your SEO strategy! 


Author Bio:
Raphael Rico Zamora is a Filipino Blogger, and a digital marketing enthusiast at web design Philippines. He loves to write about SEO, content marketing and web design.