April 2017

Stages an animated video goes through before it gets life


Stages an animated video goes through before it gets life

The pace with which the business world is expanding, more creativity is gradually coming in. These days people no more use those boring slides to convey about their product. Even if they do, they are decreasing day by day. Animated video services are through a little costly, yet it’s totally worth investing in them. And let’s face it, animated videos have been our buddy since the time we were little ones. Well, it would be a treat to see a corporate animated explainer video. However, have you ever wondered the challenging work that the companies go through while you sit back and relish those animated videos? Well, let us now go through the various stages that the idea goes through before it becomes an animated explainer video.

SCRIPTING:

This is the first and the most crucial stage. A stage where an idea meets a story. A short, crisp and fun script with all the essential elements is what which does all the trick. You need to make the audience believe in your idea, keep them engaged and something with which they can relate. Keeping this in mind, the script writer forms a very persuasive script.

STORYBOARDING:

After the script gets the formal approval, a storyboard is sketched that shows how the final video will move scene by scene. It’s a hand drawn the sketch of the characters and images that would soon land in graphics stage. With this, you get a pre-visualization of the video that is soon going to be completed.

VOICEOVER:


With the script and the storyboard ready, now your soon to be animated explainer video, will move towards the voice over the stage. To get proper attention, a suitable voice over is equally important as the rest. A wrong tone or a voice would just take seconds to ruin all the challenging work you have been putting so far. It’s best to send few best samples of voice over artists to the clients so that they choose the best.

GRAPHICS:

This stage gives the corporate explainer video that vibrant and lively feel. The sketches at the storyboard stage are given a shape and filled with colors that give an appealing and a stunning look to the animated explainer video. Keep the graphics simple. Too much of graphics can disrupt the entire message of the video. With this, now the video is ready to breathe in the next step.

ANIMATION:

It is the longest of the entire process. And why wouldn’t be? Doesn’t it take a time to give life to something? The animation does the same. The time is taken by this process also depends on the length of the voice over. After this stage, the animated explainer video is ready for movements.

SOUND EFFECT:

Have you ever wondered what makes you attentive towards a song or a video? Yes, lyrics do play an important role, but it also depends upon the sound effect. It creates the mood and feels that makes our brain active. An active mood is important to understand the complexities of the product shown in the video. With this stage, the animated explainer video is ready for marketing.

FINAL DELIVERY:

Yeah! it’s almost done. Now the animated explainer video is in its complete form and ready to be delivered to the client’s door. With this stage, the corporate explainer video reaches the market and is ready to grant you the fortune.

SHARE MORE AND MORE:

Don’t you want to improve your Google ranking? Now that you have an explainer video for your product, you have a higher chance to improve your site’s Google ranking and increase conversion rates. The only thing you need to do is share on various social media platforms. Sharing more and more might also increase the chance of the video getting viral which may work in your favor. With this done, you may sit back, relax and enjoy a cup of tea.
So, are you ready to adopt a fresh marketing tool and invest in an animated explainer video service? It’s time to give up the old-school presentation method and give a fresh start to your business by investing in a good video animation services. All you need is to find a standard animation company keeping your budget in mind and start investing in it. Good luck!

Author Bio: Dharmendra Ahuja is the author of “Stages an animated video goes through before it gets life”, PitchWorx – providing Explainer Videoshttp://www.pitchworx.com/video-marketing-email-campaigns-a-match-made-in-good-heaven/, custom corporate presentation design, explainer videos for startups and infographic design for Graphics http://www.pitchworx.com/ and for your next big business presentation.

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8 Reasons Why an Animated Video is a ‘Must’ For Your Business


8 Reasons Why an Animated Video is a ‘Must’ For Your Business
Do you remember how much beloved animated characters were for us when we were kids? Such is the charm of animated videos. It doesn’t matter whether you are at your worst mood, animated videos can surely lighten you up.  From movies to products animation has been helping everyone. Wondering how animation helps your business? Have a look at the listed below points:

Because we love Animation: 

Yes, we all do! Whether you are a kid or an adult, animation has been dear to us since ages. While watching animation, we do not have to put in extra effort to concentrate on the content. The vibrant images in the animated videos is itself enough to grab the attention of a large audience. Many corporate firms take the help of business animated videos to introduce their product or service and that alone does all the trick. So, what are your waiting for?

Great Marketing Tool:

Suppose you are launching a product and for that you have launched a video which explains only the technicalities. Do you think that video would be a good marketing tool? It might work if you are only targeting a specific audience. But in case your target group is a larger audience then a technical video with zero fun can land you into trouble. Invest in a good animation video production company and your marketing stage is almost done!

Appeals audience emotions 

The images, storyboard and the voice over used in the animated videos by the corporate companies are so appealing with the audience’s emotions that they can easily relate with their situation. Short animated videos with its persuasive element can persuade the client to take an action in your favor instantly. Isn’t this just awesome!

Easily Comprehendible:

Do you know why the mythological stories are produced in animated form? One, because animation appeals to all. Two because of its ability to simplify complex issues. The lively images with lots of contrasting colors in the animated videos can simplify the complex mythological tales. Use of easy language is one of the specialty of animated videos. Take advantage of it to illustrate the complexity of your product/service and viola your work is done!

Uses Metaphors:

Metaphors can bring abstract ideas into life. It can be good news for your product/service if you are good at using metaphors to explain your product.  Your client is much likely to connect themselves to your product/service on proper use of metaphor. It can help clarify the objective and workflow of your product/service. Advertise your product/service creatively through use of simple metaphor. Need I say anything more?

Visuals are always better:

According to a proven fact people remember what they see for a longer period than what they read. This can be an added benefit for corporate companies. Your product/service is bound to receive more attention if you launch it with short animated videos.

Better search engine results:

Don’t you want to be listed as one of the top search engine results? Well, animated video can make your dream come true. People always prefer to watch short videos rather than reading long articles. Videos convey a lot more within few words than long articles. A video plus an animated one? It is just a surplus to your business.  Also, because videos are more likely to get viral than the articles, therefore it will get more exposure and indeed more clients.

More conversions:

More views of your video means increasing conversion rate. Psychology says people remember what they see than what they read. Plus, the vibrant colors used in the animated videos compels the client to think about the service you are offering. A short-animated video of 1-2 mins will speak for itself. With more people viewing your video, conversion rate will increase. Corporate companies have been lately using short animated video for their product/service and it has proved to be one of the best marketing tool.

I am sure by time you are clear on the benefits of using an animated video. It will give an edge to your product.  It saves your time explaining the complexities. Also saves the client from a not so impressive technical video. The clients go happily having understood each detail. Also, you too would be contented with your product’s explanation. Isn’t this just enough to invest in a good animation video production company?

Author Bio: Dharmendra Ahuja is the author of “ 8 Reasons Why an Animated Video is a ‘Must’ For Your Business ”, PitchWorx – providing Explainer Videos, custom corporate presentation design, explainer videos for startups and infographic design for Graphics and for your next big business presentation.

Facebook: https://www.facebook.com/PitchWorx
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Email: pitchworx@gmail.com Website: http://www.pitchworx.com
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