The pace with which the business world is expanding, more creativity is gradually coming in. These days people no more use those boring slides to convey about their product. Even if they do, they are decreasing day by day. Animated video services are through a little costly, yet it’s totally worth investing in them. And let’s face it, animated videos have been our buddy since the time we were little ones. Well, it would be a treat to see a corporate animated explainer video. However, have you ever wondered the challenging work that the companies go through while you sit back and relish those animated videos? Well, let us now go through the various stages that the idea goes through before it becomes an animated explainer video.
SCRIPTING:This is the first and the most crucial stage. A stage where an idea meets a story. A short, crisp and fun script with all the essential elements is what which does all the trick. You need to make the audience believe in your idea, keep them engaged and something with which they can relate. Keeping this in mind, the script writer forms a very persuasive script.
STORYBOARDING:After the script gets the formal approval, a storyboard is sketched that shows how the final video will move scene by scene. It’s a hand drawn the sketch of the characters and images that would soon land in graphics stage. With this, you get a pre-visualization of the video that is soon going to be completed.
With the script and the storyboard ready, now your soon to be animated explainer video, will move towards the voice over the stage. To get proper attention, a suitable voice over is equally important as the rest. A wrong tone or a voice would just take seconds to ruin all the challenging work you have been putting so far. It’s best to send few best samples of voice over artists to the clients so that they choose the best.
GRAPHICS:This stage gives the corporate explainer video that vibrant and lively feel. The sketches at the storyboard stage are given a shape and filled with colors that give an appealing and a stunning look to the animated explainer video. Keep the graphics simple. Too much of graphics can disrupt the entire message of the video. With this, now the video is ready to breathe in the next step.
ANIMATION:It is the longest of the entire process. And why wouldn’t be? Doesn’t it take a time to give life to something? The animation does the same. The time is taken by this process also depends on the length of the voice over. After this stage, the animated explainer video is ready for movements.
SOUND EFFECT:Have you ever wondered what makes you attentive towards a song or a video? Yes, lyrics do play an important role, but it also depends upon the sound effect. It creates the mood and feels that makes our brain active. An active mood is important to understand the complexities of the product shown in the video. With this stage, the animated explainer video is ready for marketing.
FINAL DELIVERY:Yeah! it’s almost done. Now the animated explainer video is in its complete form and ready to be delivered to the client’s door. With this stage, the corporate explainer video reaches the market and is ready to grant you the fortune.
SHARE MORE AND MORE:Don’t you want to improve your Google ranking? Now that you have an explainer video for your product, you have a higher chance to improve your site’s Google ranking and increase conversion rates. The only thing you need to do is share on various social media platforms. Sharing more and more might also increase the chance of the video getting viral which may work in your favor. With this done, you may sit back, relax and enjoy a cup of tea.
So, are you ready to adopt a fresh marketing tool and invest in an animated explainer video service? It’s time to give up the old-school presentation method and give a fresh start to your business by investing in a good video animation services. All you need is to find a standard animation company keeping your budget in mind and start investing in it. Good luck!
Author Bio: Dharmendra Ahuja is the author of “Stages an animated video goes through before it gets life”, PitchWorx – providing Explainer Videoshttp://www.pitchworx.com/video-marketing-email-campaigns-a-match-made-in-good-heaven/, custom corporate presentation design, explainer videos for startups and infographic design for Graphics http://www.pitchworx.com/ and for your next big business presentation.
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