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Showing posts with the label Niche Articles

It’s time to enhance your presentation skills!

Are you missing out on potential clients despite your perfect blend of good content and best presentation design? Well, maybe you need to work on your presentation skills. Many a times, due to anxiety to impress clients, many corporate firms fail to pay adequate attention to their presentation skills. This may seem a small matter initially, but it can impact your business in the long run heavily. It may cost you lot of time to enhance and develop your skills, but a good start costs you nothing. Confused about how to start? Well don’t worry, we are here to help. Follow these five steps, polish them and ace yourself at presentations.

Be conversational:
Do you remember back in school where lousy speeches in assemblies used to make you yawn and sleep? Well, that happened because it’s difficult to engage the human mind in one direction for a very long time unless of course there is a very interesting movie going on. So, it’s best to keep your presentation conversational. It helps keep the …

Recurring Earthquake and Scared People

After long time facing the hardest problem we have ever thought, I am here just to say you people "Hello". May be you all have already know that Nepal is suffering the biggest problem i.e Earthquake Magnitude of 7.9 and 7.4 one after another.

On 25 April 2015 exactly 11:54 am, a big Earthquake  hit Nepal. The epicenter of that Earthquake was Barpak Village of Gorkha District which is a tourist mountain village situated between Kathmandu Valley and Tourism Valley Pokhara. Moreover, small and big many aftershocks were followed all day. The village was completely destroyed in the few seconds. Not only the Barpak Village nearly 35 districts of Nepal was affected by that Earthquake. Meanwhile, I was in the capital city of Nepal, Kathmandu. Many people were scared because of the continuous aftershocks. Off course I was scared. That was really an unforgettable memories which I can not erase from my memory, After a big hit, more than 100 earthquake hits (aftershocks) of magnitude o…

Importance of Media Planning

The breathe and soul of any advertising agency is the ability to understand the need of the client before proceeding with any advertisement campaign and that art is usually termed as ‘Media Planning’. Media Planning is basically the ability to deliver the right message to the right people at the right time with the right media.

So the word ‘right’ places the most vital role in the process of media planning. Coca-Cola, McDonalds, Pizza Hut, Thumbs Up and most recently IPL 2014 are some of the top brands that have been able to reach the target audience effectively and derive more sales thanks to Media Planning that involves the process of message dissemination.

How is it that every time you hear that tune of IPL the word ‘Chalo Bulava Aaya Hai’ comes instantly to your mind. Well that is called brand recall in technical terms and it comes from hitting the right target group with the right media at a cost acceptable to the client. If we talk of top players then you may argue that they ha…